福建深度游地接 · 面向全球旅行商Fujian In-depth Travel DMC · For Global Operators
我们不销售风景，我们设计相遇 —— 非遗活态体验 × 在地美食 × 金牌司导，一个真正懂福建的深度地接伙伴。We don't sell sights; we design encounters — living heritage workshops, everyday food culture and local insider driver-guides. A Fujian DMC that truly knows its ground.
01 理念Philosophy
传承人、渔女、阿嬷与掌柜，才是行程真正的主角。我们把客人带到他们身边，而不是带到观景台。Inheritors, fisherwomen, grandmothers and shopkeepers are the real protagonists. We take guests beside them — not to a viewpoint.
簪一朵花、操一具木偶、窨一捧茶——体验从观摩变成亲历，作品可以带回家，记忆才有重量。Pin a flower, work a puppet, scent a tea. Watching becomes doing; a piece goes home, and the memory gains weight.
从市集到餐桌，再走进厨房。一顿饭的距离，就是理解一座城最短的路径。From market to table, then into the kitchen. A single meal is the shortest distance into a city's life.
旗下 4 家旅行社（主要品牌：走呗旅行 / 唯途旅行）、1 家分公司与具备省际客运资质的大型车队，覆盖散拼、定制、入境与 MICE 全场景，让非遗与美食体验一手可控。Four travel agencies (main brands: Zoubei Travel / Weitu Travel), one branch and a licensed inter-provincial fleet cover FIT, tailor-made, inbound and MICE, keeping heritage and food experiences under our own control.
用体量证明可靠，用合规筑牢信任Proven Scale, Built on Compliance
服务过腾讯、阿里、联想、戴尔等大型企业客户。Proud to serve major corporate clients: Tencent, Alibaba, Lenovo and Dell.
02 福建世界遗产资源UNESCO World Heritage in Fujian
福建坐拥四处联合国教科文组织世界遗产——从海上花园到丹山碧水，从生土城堡到千年大港。它们既是世界级的目的地，也是我们设计深度线路的文化骨架。Fujian is home to four UNESCO World Heritage sites — from a garden island to scarlet cliffs and green waters, from earthen castles to a medieval port. World-class destinations, and the cultural backbone of our journeys.
厦门岛西南隅一座 1.88 平方公里的小岛。近代中外多元文化在此交融沉淀，近千座历史建筑汇闽南、南洋与西洋风格于一处，素有「万国建筑博览」之称；岛上音乐传统深厚，被誉为「音乐之岛」。核心价值在于完整保存了全球化早期跨文化交流的独特城市景观。A 1.88 km² island off Xiamen where Chinese and foreign cultures met and mingled in modern times. Nearly a thousand historic buildings blend Minnan, Nanyang and Western styles — an "expo of international architecture" and a celebrated island of music. Its outstanding value is a uniquely preserved cultural landscape of early globalization.
闽赣交界的武夷山脉北段，典型的丹霞地貌，九曲溪萦回于三十六峰、九十九岩之间。这里保存着世界同纬度带最完整、最典型的中亚热带原生性森林生态系统，生物多样性举世瞩目；朱子理学在此孕育传播，悬棺遗存与武夷岩茶共同见证四千余年人文史，为自然与文化双重遗产。Dominated by Danxia landforms, with the Nine-Bend Stream winding among thirty-six peaks. It protects the world's most intact mid-subtropical primary forest ecosystem at this latitude, cradled Neo-Confucianism through Zhu Xi, and bears cliff burials and Wuyi rock tea spanning 4,000 years — a mixed natural and cultural heritage.
以生土为主材、夹杉木竹条夯筑而成的大型集体住宅，永定初溪、南靖田螺坑、华安大地等土楼群共 46 座入选名录。圆方相依、依山就势，聚族而居，将防御功能、宗族礼制与农耕生活融为一体，体现人与自然和谐共生的营造智慧，是世界上独一无二的大型夯土民居建筑，被誉为「东方古城堡」。Massive collective dwellings rammed from raw earth reinforced with fir and bamboo. Forty-six tulou across the Chuxi, Tianluokeng and Dadi clusters, round and square forms following the terrain, housing whole clans behind defensive walls — a one-of-a-kind rammed-earth dwelling known as "oriental castles".
由九日山祈风石刻、开元寺、清净寺、天后宫等 22 处代表性古迹遗址组成。宋元时期的刺桐港被誉为「东方第一大港」，是中国海上丝绸之路的重要起点；系列遗产完整呈现了海洋商贸的制度保障、交通网络、多元社群共荣与社会文化图景，多元宗教在此和谐并存，「半城烟火半城仙」。A serial property of 22 monuments — prayer stones, Kaiyuan Temple, the Qingjing Mosque and more. Zayton, as Quanzhou was known, was hailed as the greatest port of the East in Song-Yuan times; the sites together portray the institutions, networks and cosmopolitan life of a world maritime trade hub where faiths coexisted in harmony.
03 活着的遗产Living Heritage
从茶馆雅集到夯土工坊，我们与传承人直接共创体验场景——不是隔着玻璃看，而是坐下来一起做。From teahouse salons to rammed-earth workshops, we co-build every scene directly with the inheritors — not through glass, but side by side.
非遗文化Intangible heritage古城雅集小剧场，琵琶近在咫尺；可预约传承人导赏与乐器上手体验，沉浸式感受传统民乐的魅力。An intimate salon theatre in the old town — the pipa within arm's reach; book an inheritor-led guide and hands-on instrument time to take in the charm of traditional Chinese music.
非遗文化Intangible heritage非遗传承人剧场演出 + 互动体验，客人亲手让木偶「活」过来；包场与亲子场次皆可安排。Inheritor performances plus hands-on interaction — guests bring puppets to life; private shows and family sessions available.
非遗工坊Heritage workshop走进非遗匠人的灯铺，在满室龙虎灯下学糊面、执笔彩绘，把一盏闽南节庆之灯亲手做成品带走。Step into the inheritor's lantern atelier — learn papering and hand-painting beneath a ceiling of dragon-tiger lanterns, and take home your own.
世界遗产 × 非遗World Heritage × ICH夯造小土楼与彩绘，理解一座楼如何「生长」百年；夜宿土楼民宿，清晨与夜晚都属于客人。Ram and paint a mini tulou, and see how a tulou "grows" over centuries; overnight inside the walls, dawns and evenings all yours.
非遗妆造Heritage styling一支中簪两把斜刀，福州女子旧时的「刀剑护身」妆造，老师傅亲手盘起，坊巷光影里定格剑气与温柔。A center pin flanked by two blades — Fuzhou women's "blade-guard" hairdo, pinned by hand, framed in the light of the old lanes.
非遗手工Heritage craft掌中木偶、妆糕人、珠绣、影雕，老师带教，做一件自己的作品回家。Glove puppetry, dough figurines, bead embroidery, shadow carving — taught by master artisans, make a piece of your own to take home.
⤢深度体验之一 · 泉州Spotlight I · Quanzhou
全套蟳埔女服饰与「头顶花园」妆造，由渔女亲手为您簪上——围坐话家常，理解一朵花背后的海洋与家。穿行蚵壳厝巷弄与渔获市集，随行跟拍定格；傍晚的海鲜小桌，是体验的自然收尾。Xunpu women dress you in full attire and pin your "garden" by hand — an unhurried chat about the sea and family behind every flower. Wander oyster-shell lanes and the fish market; close the day at a small seafood table by the harbour.
⤢深度体验之二 · 福州Spotlight II · Fuzhou
茉莉花茶窨制技艺是国家级非遗：一窨一香，亲手参与窨制并带走专属茶样；老宅茶席配闽式茶点，把旅程慢下来，才算到过福州。The craft of jasmine scenting is national-listed: layer by layer of aroma, blend and take home your own tea. An old-house tea table with Min-style bites slows time to Fuzhou's rhythm.
04 与烟火同席At the Table
先逛市集、再上餐桌、最后进厨房 —— 吃懂一座城的日常，沉浸式感受在地烟火。Shop the market, sit at the table, then cook it yourself — taste a city's everyday life, fully immersed.
05 体验式线路Sample Itineraries
统一服务标准：全程同团持证导游 · 0 购物 0 自费 · 24h 专车空座率 ≥10% · 严选 4.5★+ 酒店Service standard: one certified guide throughout · zero shopping · 24h private coach (≥10% spare seats) · hand-picked 4.5★+ hotels
06 为什么与走呗同行Why Zoubei
自营体验产品力：土楼印记体验馆、红人谈精讲、簪花 / 木偶 / 茶课直采直控。Own experience products: Tulou Heritage Hall, in-depth commentary, direct-to-inheritor classes.
一手资源：省际资质车队 · 严选酒店 · 非遗工坊网络。First-hand resources: licensed inter-provincial fleet · curated hotels · heritage-atelier network.
规模与合规：300 万+ 累计接待 · 持证地接 · 4 社 1 分公司。Scale & compliance: 3M+ cumulative guests · licensed DMC · 4 agencies + 1 branch.
国际服务：多语种司导 · 24/7 计调 · 双语行程与透明报价。International service: multilingual guides · 24/7 ops · bilingual docs & transparent costing.
负责任旅行承诺Responsible Travel
非遗体验付费直达传承人与工坊，让手艺有尊严地活着；城际优先高铁，市内控排用车，把重访率与口碑写进运营考核。Heritage fees flow to inheritors and workshops so crafts live with dignity; HSR between cities, right-sized vehicles in town, and repeat-visit rates written into our KPIs.
07 开启合作How We Partner
基于非遗 / 美食素材库，联合设计体验线路与主题产品。Co-design experience trips from our heritage & food content library.
本地向导、车辆、酒店、体验场馆一站式落地。Local guides, vehicles, hotels & venues — executed on the ground.
英语为主，日 / 韩 / 法等小语种可按需配置。English-led; Japanese / Korean / French on request.
标准化 SOP，体验后 24h 内客诉响应与闭环。Standard SOPs; complaints acknowledged within 24h, closed-loop fixes.
专属计调对接，完善应急与安全机制。Dedicated ops contact with robust emergency & safety protocols.
奖励旅游、研学与高端定制，案例覆盖世界 500 强。Incentives, study trips & premium custom — Fortune-500 references.
承诺：24 小时内报价响应 · 全程双语行程单 · 成本透明可拆分 · 质量、客诉、安全三线闭环Commitments: quote response within 24h · bilingual itinerary docs · transparent itemised costing · closed-loop quality, complaint & safety lines
走呗旅行 及 投资的子公司
地址：厦门市湖里区金钟路 5 号（万达广场写字楼 C2 栋 12 层）
邮箱：79760251@qq.comZoubei Travel & its invested subsidiaries
Add: No.5 Jinzhong Rd, Huli District, Xiamen (Wanda Plaza Office Building C2, 12F)
Email: 79760251@qq.com
下一步：考察邀约 → 线路共创 → 试点团落地Next: inspection visit → itinerary co-creation → pilot departure
我们准备好与您一起，把福建的非遗与烟火，做成客人会记住一辈子的行程。Ready to turn Fujian's living heritage and everyday flavours into journeys your guests will remember for life.
